In this report, Dr Luke Martinelli of the University of Bath investigates the reasons behind the rise of Universal Basic Income (UBI), and takes an objective look at the core issues relating to UBI's desirability. The report concludes by assessing its feasibility as a realistic proposal in the UK and considers various options regarding policy design and implementation strategies.  While the report casts doubt on the likelihood of a robust coalition of interests forming around any UBI paid at a substantial level in the UK currently, it proposes a number of possible implementation trajectories which appear relatively feasible under existing conditions.