This practical guide by PwC explains that in order to turn talk on responsible AI into action, organisations need to make sure that their use of AI fulfils a number criteria. First, that it's ethically sound and complies with regulations in all respects; second, that it's underpinned by a robust foundation of end-to-end governance; and third, that it's supported by strong performance pillars addressing bias and fairness, interpretability and explainability, and robustness and security.