This report by PwC explores some of the key workstreams that are being implemented by financial services businesses and their impact on productivity. It highlights that upskilling of the workforce is a key element to improving productivity, which includes embracing the platform economy and gig workers and making sure employees are equipped with the right digital tools, specialist knowledge and soft skills to navigate the new normal of the business world. The research reveals that more than half of financial institutions say they expect to have more 'gig economy' based employees over the next three to five years. However, it notes several challenges, with the most common issues cited by respondents including confidentiality concerns (44%), knowledge gaps (43%), regulatory risk (42%), and overall risk avoidance (37%). Despite these obstacles, the research considers how firms are exploring gig economy solutions to boost productivity and adapt to evolving market demands.