This report by Jericho, supported by Ipsos and the Chartered Institute of Public Relations (CIPR), explores the evolving relationship between business, revealing that as populist sentiment gains momentum, business finds itself increasingly at the receiving end of both public dissatisfaction and greater regulatory control. At the same time, the demand for corporate engagement in politically sensitive issues has surged, forcing companies to carefully navigate the delicate balance between societal responsibility and stakeholder interests. 

Drawing on a range of case studies, the report discusses these key challenges and opportunities for business to support democracy along with the potential risks of doing nothing.