I am a Partner in the Digital, Commerce & Creative team specialising in the drafting and negotiation of commercial and technology contracts and the development, protection and exploitation of intellectual property assets.
I am a Deputy Co-Head of the firm's Media & Entertainment group and Co-founder of our network for decision makers of luxury, lifestyle and premium brand businesses – The Collective by Lewis Silkin. I advise clients across a broad range of sectors, but in particular those in media, technology, retail, entertainment, fashion, luxury and advertising.
Commercial, Technology and IP
I advise on a wide range of commercial and technology matters. Contract drafting and negotiation, and IP protection and exploitation, are at the core of my practice.
I regularly assist clients with:
- the negotiation of commercial arrangements including agency and distribution deals, collaborations and partnerships, outsourcing, complex services arrangements, terms of sale and supply, franchise and concession agreements, and e-commerce and goods to market solutions
- complex technology contracts from software, platform and technology development and licensing to systems integration, managed services and cloud based solutions
- IP and rights heavy deals such as sponsorship, brand partnerships, acquisitions, merchandising and licensing, endorsement and talent arrangements, and content creation
- strategic commercial business decisions
- consumer and data protection law compliance
Media and Entertainment
Since qualifying in 2011, I have been privileged to work for some of the world’s leading media and entertainment clients from well-known broadcasters and producers to global publishers, media owners, agencies, talent and social media platforms.
I regularly assist clients with:
- navigating developing areas of digital media, social media and the convergence of media x tech
- branded entertainment and partnership deals, content creation and the production of large scale multi-million pound events (both of a live and digital nature)
- distribution of media and the leveraging of digital content, IP rights, brands and platforms
- media buying/selling
- talent deals
The Collective by Lewis Silkin
In April 2019, I co-founded The Collective by Lewis Silkin - our network for decision makers of luxury, lifestyle and premium brand businesses. The Collective by Lewis Silkin helps to drive commercial understanding and foster valuable relationships. Bringing together leading individuals and insights, we talk about the issues that matter and help our clients and contacts overcome them. Visit thecollectivebyls.com to learn more.
Awards and recognition
- WTR 1000 2024 - 'Hunt always offers pragmatic solutions to problems and has extensive experience in brands.'
- Legal 500 2024 (Commercial contracts) - ‘Alan Hunt is a first-class lawyer. He’s exactly who you want on your side going into any contractual negotiation.’
- Legal 500 2022 (Media and entertainment (including media finance)) - ‘Alan Hunt is a real asset to the team, hard working and diligent with energy and efficiency to meet the needs of our fast paced decision making.’
- Legal 500 2022 (Commercial contracts) - 'Alan Hunt – Very passionate and extremely committed in finding the best tailor-made solution for the client. Not only an excellent lawyer, but also a great trusted business partner. Provides excellent legal service in an efficient and timely manner. It is a true pleasure working with Alan.’
- Legal 500 2021 – Rising star – Media and entertainment