Lewis Silkin acquires Adslogans to expand trade mark and brand services
10 April 2018
Top 100 UK law firm Lewis Silkin LLP today announces the acquisition of the specialist global marketing slogan search and resource provider, Adslogans, as the firm continues to expand and diversify its market-leading suite of legal and complementary non-legal services to brand owner community and the creative industries.
Adslogans has been working with the marketing and advertising industry since 1990, and enables clients, including leading brands and marketing agencies, to review existing straplines, slogans and catchphrases before clearing and launching new campaigns.
Recognised as the leading UK firm for the advertising sector for over 20 years, Lewis Silkin will fully incorporate the Adslogans service into its existing Trade Mark practice, offering a one-stop-shop for brand owners and agencies seeking to mitigate the risk of legal challenge to new brands and marketing initiatives.
The Adslogans director, Katherine Jones, will join Lewis Silkin as a full employee from 3 April 2018.
Dominic Farnsworth, partner at Lewis Silkin, commented:
“We work closely with many brand owners and agencies on new product and business launches, re-branding projects and advertising campaigns, and both ourselves and our clients have frequently used Adslogans to augment our trade mark clearance programme. Slogans, in particular, can be a concern for advertisers, with few resources out there to help assess any risk of passing off and other similarly contentious IP issues.
“It was a logical step for us to combine forces with Adslogans and offer a seamless and value-adding service to clients looking for added peace of mind on branding projects and campaigns. We look forward to working with the Adslogans team to continue to deliver a best-in-class service to brand owners and the creative industries.”
Katherine Jones, director at Adslogans, added:
“We have worked with Lewis Silkin for many years and look forward to cementing and enhancing that relationship still further, while seizing on the opportunities that our combined strengths and skill-sets will offer to both existing and future clients.”
For further information, please contact:
Scott Addison, Tal Donahue or Etienne Bataille, Infinite Global
Tel: 020 7269 1430
Brands & Intellectual Property
Maximising brand power forms the heart of commercial strategy for businesses in nearly every industry, whether major names or start-ups with big ambitions.
‘Just Do it’; ‘Vorsprung durch Technik’;‘Every Little Helps’: Straplines and slogans constitute some of the most iconic branding created, yet checking that a new line has not been previously used poses particular difficulties from a brand clearance perspective. AdSlogans is a long established and unique specialist search tool designed to meet this need.
Advertising - Trade Marks
Our Trade Marks team can help on a wide range of intellectual property protection issues.
AdSlogans Client Slogan Submission
The slogans you create are your work that you deserve recognition for. AdSlogans is a unique database that recognises the importance of those lines that are often not registered as trade marks.