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The marketers’ game plan to scoring big at the World Cup

02 June 2014

Alex Kelham has been quoted in a Marketing Week's article 'The marketers’ game plan to scoring big at the World Cup'.

Commenting in a Marketing Week article, Alex Kelham discusses the legalities of ambush marketing in the run up to the World Cup. 

You can read Alex's comments and the article in full on the Marketing Week website here


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