Roll up roll up... The CMA's updated pricing practices guidance came into force on 18 November, and in our latest podcast episode, we break down what these changes mean in practice for both businesses and consumers.
We explore the regulator's new emphasis on "total price" transparency, explaining why tactics such as drip pricing and price compartmentalisation now carry significant compliance risks. From delivery charges and joining fees to countdown timers and pre-ticked boxes, we highlight how these elements must now be presented to avoid misleading consumers.
We also discuss the CMA's enhanced enforcement powers and its ongoing investigations into eight major businesses, emphasising that this is an area of active scrutiny. With the ASA increasing its monitoring efforts and the EU advancing its own consumer protection agenda, the pressure on brands to stay compliant has never been higher.
Finally, we share practical steps businesses can take, including auditing ads and online customer journeys to ensure they align with the new standards.
If you want to understand the real-world implications of the CMA's updated approach, and how to stay on the right side of the rules, this episode is a must-listen.
Listen using the links below:
