Latest insights

The latest Ipsos Global Trends report analyses data from 48,000 people across 50 markets representing 87% of the global economy and 70% of the global population, revealing that people are looking to brands and business – more so than government in most markets – to act on climate change.   

This report from Ipsos analyses data from over 18,000 adults across 27 countries, finding that a majority of citizens across the world feel left out of the "normal order" of life in their country, with 70% agreeing the economy is rigged to favour the rich and powerful and many seeking more hands-on leadership and a lead towards citizen-first views.