This report by Universum tests long-held hypotheses about Millennials and examines the various dimensions where Millennials differ across geographies, gender or age. The report concludes by setting out key priority actions organisations can take to meet the needs and idiosyncrasies of the Millennial generation. These include: (1) Develop a granular strategy not one based on averages; (2) Align your employer brand to future Millennials; (3) Pay close attention to the qualities Millennials look for in their leaders; (4) Consider making purposeful hiring decisions based on the qualities and values of local Millennials; and (5) Ensure your employer brand message truly resonates with Millennials' value system as it is, rather than as it's imagined to be.
