This report by Deloitte reveals a clear gap between the expected impact of digital and the reality of how digital is being delivered, finding that only 9% of survey respondents believe that UK headquartered companies lead the way with the use of digital technologies and ways of working. The data shows that currently, digital strategies lack coherence, revealing that 24% of respondents do no believe they have a coherent digital strategy in place while 48% do not see it as central to their corporate strategy.  

The report explains that while existing investment has largely focused on improving the customer experience, senior executives also need to consider how digital can transform the supply chain and back-office. Digital skills, at all levels, are in short supply and high demand - sourcing, developing and training talent is a significant challenge even for the most digitally mature organisations. The data shows senior executives do not believe that enough school leavers and graduates enter the labour market with the right mix of digital skills, and emphasises that digital represents a public policy issue which may require changes to curriculums to meet the current and future demands of the UK's digital economy.