This article by Raconteur explores how human resources and employer/employee relations are being transformed by digital innovation, explaining that businesses can use data they have on employees to create a digital feedback loop of their interactions, giving vital insight into how they can best retain staff and grow their workforce, as well as helping employees better manage their careers and wellbeing. It notes that in practical terms, data relating to employees' skills, training, performance, wellbeing and benefits usage could be used to identify key talent and manage succession planning, as well as flagging up potential areas where individuals or groups of employees need additional training or support to progress. The article sets a clear message for business: those that act now to ensure they can make the most of the data they hold and reliably compare this with industry peers and competitors will be best placed to understand and meet the needs of future employees and the business itself. Those that continue to bury their heads in the sand will find themselves falling behind as others embrace the power of data.