The next normal arrives: Trends that will define 2021 and beyond

This report by McKinsey examines the lasting impact of the COVID-19 pandemic and outlines key considerations for business leaders preparing for the "next normal." The report emphasizes that 2021 will be a year of transition, leading to a post-COVID-19 era distinct from pre-pandemic conditions. The report suggests that with good leadership, from both business and governments, the next normal - characterised by changes in productivity, green growth, medical innovation, and resiliency - could provide an enduring foundation for the long term.