Edelman's 2021 Trust Barometer report reveals an epidemic of misinformation and widespread mistrust of societal institutions and leaders around the world. This year's study finds that business is not only the most trusted institution, but the expectations of business to lead have heightened and new areas of focus that business must address are emerging; for example, the top trust-building action for business is now guarding information quality and ensuring that reliable trustworthy information goes out to their employees and the community. The report recommends that business must embrace its expanded mandate and expectations, with CEOs leading on a range of familiar and unfamiliar issues.