BCG’s latest Decoding Global Talent report explores five key questions to understand what workers care about and how employers can meet the evolving expectations of the workforce to gain a critical advantage in attracting and retaining talent in a highly mobile labour market. The research reveals that what matters at work is shifting, with job security emerging as the number one work priority for the first time since 2014.  Moreover, with GenAI affecting diverse workforces and impacting not just repetitive tasks but also creative and conceptual work, other attributes such as opportunities for reskilling and career development, work-life balance, financial compensation, purpose, and other benefits have also risen in the rankings.