This report by Accenture reflects on the lessons learned from the past year of gen AI project delivery, revealing that only 36% of executives say they have scaled gen AI solutions and just 13% report creating significant enterprise-level value. Drawing on data from more than 2,000 gen AI projects and surveys with over 3,000 C-level executives, the report highlights five actionable insights that can help organisations move from isolated experimentation to impact. The research shows that those who act on all five actions are 2.5 times more likely to achieve enterprise-level results.