What are the opportunities and challenges for employers?
Despite the predictable nature of age demographic shifts and their potential to radically disrupt the future of work, many employers admit they are unprepared to meet the challenges and harness the opportunities this presents– 71% of employers rated the impact of ageing workforces as having a low impact on their workforce planning and HR strategies in 2024 in our recent future of work report.
Shifting workforce attitudes are also heavily impacting the labour pools which are available to employers. Employee expectations continue to grow – rising most significantly among employees under the age of 40 – with many young people re-evaluating what “work” means.
Employers will have to adapt by adjusting recruitment, retention and development strategies to respond to the priorities and pressures facing older workers and shifting workforce expectations.
What steps can employers take to respond to ageing workforces?
As government policy continues to evolve to encourage people to remain in employment longer, workforces are becoming increasingly multi-generational. Employers will need to adjust to this demographic transition to ensure resilience and future growth. This will require a re-evaluation of recruitment and retention strategies, as well as a review of existing company initiatives they have in place that are designed to support older workers and address changing workforce expectations.
Managing multi-generational workforces
Different generations are often ascribed divergent values and characteristics influenced by the circumstances and key events of their generation. However, many employment practices that are highly valued by older workers are, in fact, beneficial for all, even if their motivations are different. For example, flexible working arrangements and support for health and wellbeing alongside training and development may be particularly attractive to older workers. Yet these same arrangements are also valued by those with caring commitments, and younger workers who increasingly look to build flexibility into their life.
Rethinking work and designing inclusive workplaces that appeal to employees at different life stages will enable employers to take advantage of the benefits of a multi-generational workforce, such as increased resilience and innovation, attracting and retaining the best people, productivity, and diversity of skills and perspectives.
- Age inclusive workplace policies that accommodate varying generational needs, including inclusive recruitment to access untapped pools (e.g. older workers), retirement planning and succession frameworks, age-neutral promotion policies and structuring benefits across age-groups.
- Flexible working opportunities and policies with more options for leaving and coming back to the workforce at different life stages
- Improving job quality across age groups in the workplace
- Reverse mentoring and cross-generational collaboration as a tool to grow generational intelligence
- Training for HR, line managers and leadership on age inclusion and multi-generational workforces
- Tackling age-based discrimination in the workplace and addressing negative stereotypes
- Health and wellbeing support, financial advice and non-monetary benefits (e.g. continuous learning opportunities) for employees across the workforce
Reskilling and retraining
The fast pace of technological change often leads to a gap between the skills workers possess and the skills required by employers as organisational strategies evolve. Employers are increasingly focussed on retaining, reskilling and attracting older workers as companies reportedly struggle to find the people with the skills they need.
- Upskilling and reskilling opportunities across the workforce, including digital and data skills
- Intentional skills sharing opportunities between younger/older workers
- Returnership/re-hiring opportunities and alumni groups
- Support for career transitions and skills growth to increase job longevity
- Career check-ins and career aspiration conversations across generations
- Skills-based hiring rather than focus on traditional degrees
- Financial incentives to support employees in pursuing education and training
Understanding organisational data
Employers in the Asia Pacific region are increasingly leveraging workforce data to understand and address the risks and opportunities posed by ageing workforces. It is important to understand the demographic make-up of the workforce and identify areas of risk (for example, losing tacit knowledge and experience as older workers leave the business) and opportunity (for example, leveraging alumni networks and introducing returner/re-entry programmes). Mapping skills across the workforce will help identify skills gaps and opportunities for internal job switching/lateral moves. Employers can collect and monitor data on the needs of older workers, and measure engagement of different age groups across the workforce to better understand challenges and emerging themes.
- Analyse data to understand age distribution in the workforce and plan for future staffing needs, forecast retirement trends and plan for succession
- Monitor health data across the workforce to identify areas for targeted wellness programmes
- Analyse workforce data to identify skills gaps and develop training programmes
- Conduct surveys to gather insights on the needs and preferences in the workforce
- Use data to assess the quality of jobs and identify areas for improvement
Health and wellbeing
Policy approaches of raising the retirement age or state pension age or other measures to extend working lives assumes that the person has the requisite health and skills, motivation and employment opportunities to enable them to work for longer. In many cases, there is increasing reliance on employer solutions to support health and wellbeing– 66% of employers said they are feeling pressure to improve support for workforce wellbeing and financial health in our recent future of work report.
- Age friendly workplace practices, such as ergonomic adjustments and flexible working
- Regular health check-ups and fitness initiatives
Advances in technology
Advances in technology and the rate of adoption will play a significant role in influencing the size and shape of the labour market. AI-led transformation will make many jobs redundant, create new ones and fundamentally change many more. Work itself is changing, as are employers’ needs, and many individuals will not have the skills needed for the jobs of tomorrow. Employers operating in an increasingly competitive, global labour market will need to work ever harder to attract the best people with in-demand skills. Employers will also need to do a lot more to help the existing workforce develop new skills, or offer support to transition to other roles, to mitigate job losses. Given the speed of technological advancement, employers need to act fast to invest in their people strategies to successfully meet their future needs.
- Adopt remote work technologies to enable flexible working arrangements
- Training across the workforce to adapt to new technologies, including digital skills
- Consider the role of automation and AI technologies to improve productivity and compensate for labour shortages
Conclusion
Ageing populations alongside shifting generational compositions and workforce priorities are driving significant change in the world of work. However, employers appear slow to prioritise taking action to adapt to these demographic changes. Businesses need to assess their strategic exposure to this longer-term risk - taking action now will mitigate the impact and enable employers to flourish in an increasingly competitive and global market. Read our recent article about changing demographics and ageing workforces here.