This white paper from the WEF, in collaboration with Accenture, examines how leading organisations are embedding AI across customer experience, operations, R&D, strategic and workforce planning.
Drawing on insights from more than 450 executives, it highlights a shift from isolated use cases to connected systems, from episodic initiatives to continuous processes and from task automation to human value creation. The report spotlights five principles that enable adoption at scale and together support sustained productivity, resilience and growth: human accountability, end-to-end operating model redesign, scalable people systems, transparency-driven trust and disciplined experimentation.
