Advertising & Marketing
We have been advising clients in the advertising sector since the early 1970s. We advised the founders of advertising agencies which went on to become icons of the British advertising industry, and key components of the world’s leading agency networks.
Along the way, we’ve advised them on mergers and acquisitions, public company flotations and ultimately on to their sale. We helped them hire people and fire people, and now we teach them how look after millennials. We advised on them on their contracts, their IP, their premises, their disputes, their tax and their immigration issues.
But a few years ago, advertisers began to realize that if they wanted specialist advertising advice, they should speak to a firm that is immersed in the business. So now we advise them too, particularly in relation to data protection and privacy, advertising regulation, talent contracts and intellectually property protection, enforcement and disputes.
Preparing your ownership structure for success02 November 2017
We regularly advise on how agencies can best share their equity with a wider group of people, attracting and incentivising employees in the process.
Agile working for advertising agencies13 September 2017
Work trends and patterns are constantly changing, particularly in the creative industries. In this session we will be discussing the ways in which agencies in the post-Brexit era can reduce property costs by implementing smarter ways of working and using their properties.
Mob rule? Using crowdsourced data as substantiation15 June 2017
This session will focus on Crowdsourcing Substantiation. When consumers post reviews, interact with social media platforms, and use applications and other technology, a staggering amount of data is collected. However is this data credible and can it be used for reviews and endorsements?
The GDPR: A toolkit for advertisers and marketers - FULLY BOOKED (NEW SESSION COMING SOON)26 April 2017
This session will cover some of the key impacts of the new General Data Protection Regulation for advertisers and marketers.
Important new guidelines for advertising prices to UK consumers17 March 2017
The long-awaited Guidance for Traders on Pricing Practices was finally issued by the Chartered Trading Standards Institute (CTSi) in December 2016. The previous guidelines had been around since the old DTI published its first Code of Practice in 1988, with the last iteration published by the Department for Business, Innovation and Skills (BIS) in 2010. Although the BIS guidance has been withdrawn, traders have until April 2017 to comply with the new Guidance. The Guidance will apply to any advertisers targetting UK consumers, including advertisers based abroad.
Chancellor Philip Hammond’s consumer protection announcements14 March 2017
The Spring Budget is not usually an occasion for tackling the nitty-gritty of consumer protection, but last week the Chancellor promised a number of Government initiatives likely to impact upon consumer-facing businesses.
Lewis Silkin advises Four Communications on its acquisition of Legend Engage09 March 2017
Lewis Silkin is a leading international law firm to creative agencies and has advised Four Communications, the independent integrated agency, on its acquisition of Legend Engage, a data and insights-led agency.
Gender pay gap reporting02 March 2017
The Equality Act 2010 (Gender Pay Gap Information) Regulations 2017 (the “Regulations”) require employers to report on the gender pay gap in their organisation.