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Advertising and the 2024 Olympic Games: Beating around le ambush

  • 08 April 2024
  • 11am - 12pm
  • Online - Zoom

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With the Olympic and Paralympic Games fast approaching, brands and advertisers are thinking about how they can make the most of marketing opportunities presented by the Games while staying on the right side of the law and without infringing any rights.

In this interactive webinar, Geraint Lloyd-Taylor (Lewis Silkin, London) and Caroline Bouvier (Bernard Hertz Béjot, Paris) will give an overview of the rules in place for the Paris Games, explain the legal position in both the UK and France, and share some live, practical examples from their experience of advising on ambush marketing and advertising issues. There will be an opportunity to ask questions.

Geraint Lloyd-Taylor and Caroline Bouvier (Bernard Hertz Bejot, Paris) will be speaking at this event.

Event speakers

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Geraint Lloyd-Taylor


I am a partner and Co-Head of the firm’s Advertising & Marketing Law team. I am ranked as a ‘Leading Individual’ for Technology, Media and ...

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Caroline Bouvier

Partner, Bernard Hertz Bejot

Caroline is a Partner at Bernard Hertz Bejot and a member of the Global Advertising Lawyer Alliance (GALA).

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