The adjudications include brands from Iceland and Lidl to KFC, Domino's and Mars. We'll explore where the line falls between brand advertising and product advertising, including the "visual indistinguishability" test. We'll also look at how the ASA decides whether a product is "identifiable" in an ad and how the scheduling rules apply.
We'll finish with the key takeaways advertisers and agencies, and the practical steps you can take to stay on the right side of the rules.
