Join us for our webinar on Thursday 16th April (4pm) where I will be joined by Flora Joll (Strategy Director, JOAN Creative) to explore what amounts to comparative advertising, the key UK rules that govern it, and the practical issues that arise when advertisers refer to competitors, their products or their branding.
Topics will include:
- Why brands compare with competitors, and how market disruptors use comparative ads to gain share from incumbents
- Techniques to maximise persuasive impact while staying within regulations
- Ensuring comparative claims are accurate, substantiated, and compliant
- Challenging competitor complaints
Sign up using the link here.
Find out more here.
