2026 /04 /16 /

Advertising & Marketing Event Series: Comparative Advertising - Effectiveness and getting it right

When

In 14 Days

Thursday, Apr 16
16:00 PM - 17:00 PM

Where

Online - Zoom

Cost

Free

Comparative advertising can be a powerful marketing tool, but it carries significant legal and regulatory risk. In this webinar, Lewis Silkin partner Oliver Fairhurst will be joined by Flora Joll (Strategy Director, JOAN Creative) to explore what amounts to comparative advertising, the key UK rules that govern it, and the practical issues that arise when advertisers refer to competitors, their products or their branding.

Topics will include:

  • Why brands compare with competitors, and how market disruptors use comparative ads to gain share from incumbents
  • Techniques to maximise persuasive impact while staying within regulations
  • Ensuring comparative claims are accurate, substantiated, and compliant
  • Challenging competitor complaints

Speakers