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The Consumer Law Hub

The Digital Markets, Competition and Consumers (DMCC) Act has transformed the UK's digital and consumer sectors.

Consumer law in the UK underwent a drastic change in April 2025. Groundbreaking legislation was introduced, which gave strong powers to the Competition & Markets Authority (CMA), to investigate potential breaches, to rule on whether there has been a breach, and to decide on the level of financial penalties to be imposed on businesses found to have broken the rules. The CMA has become a very active regulator, with sharp teeth. And with the threat of fines of up to 10% of annual global turnover, among other potential sanctions, consumer-facing claims are now a C-suite issue.

The consumer law regime under the DMCC Act focuses on:

  • Enhancing Competition: Ensuring fair play in digital markets.
  • Addressing Deceptive Practices: Cracking down on misleading business practices.
  • Promoting Sustainability: Encouraging eco-friendly business operations.

Businesses across all sectors, from e-commerce to digital advertising and consumer-facing industries, will need to pay close attention to their obligations under the DMCC Act – particularly in areas where the CMA is currently focusing its attention (including those listed below).

We provide the expertise you need to navigate the complexities of the DMCC Act, to understand what it takes to be compliant while maintaining your competitive edge.

Consumer law podcasts

The AdLaw Insights Podcast

In this series, our Co-Heads of the Advertising & Marketing legal team, Brinsley Dresden, and Geraint Lloyd-Taylor, talk about advertising law, regulation, and anything that is interesting, unexpected, and important in the world of advertising marketing in the UK.

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