About

I'm a Managing Associate in the Digital, Commerce & Creative team and I've spent over ten years working with clients across the creative, media and entertainment industries.

My work sits at the intersection of IP, commercial strategy and creative industries. I specialise in complex IP transactions - high-value sponsorship deals, talent agreements, creative partnerships, media buying negotiations and media catalogue acquisitions. I've also spent time in-house at a media agency, a Premier League football club, a model agency and a theatre, so I get the commercial pressures my clients face and how to get deals over the line.

Music is a real sweet spot for me and I've been named as a key lawyer in Music by Legal 500. I help my clients navigate the convergence of music and brands - from rights clearances for live events and campaigns, to negotiations with rightsholders, through to investment in music rights and catalogues. Beyond music, I work with clients across fashion, talent and media; always with a focus on protecting, leveraging and commercialising IP rights in creative spaces.

Experience

Media & entertainment

  • Advising on talent-led projects between brands and digital content creators, musicians, artists and athletes
  • Advising on the production of branded live and digital events, from one-off intimate events to major multi-million pound events, and advice on navigating the licensing and clearances for these events
  • Negotiating brand partnerships, sponsorships and collaborations, as well as advice on the activation of these partnerships
  • Advising on acquisitions of, and investments in, music-focussed rights

Commercial & IP

  • Advising on advertising & marketing arrangements covering creative services, media buying, and production
  • Advising on compliance with advertising regulatory codes, consumer and data privacy laws
  • Advising on commercial contracts for the supply of goods/services, manufacturing, franchising, and commerce
  • Advising on technology contracts covering managed services, cloud-based solutions and licensing

Services

Sectors