The advertising industry has undergone a digital transformation in the last 20 years. Digital media is now at the heart of any successful campaign, and success of those campaigns increasingly depends on data-driven platforms and services to better understand and engage with existing customers, and to reach new audiences.
However, online advertising faces a myriad of privacy challenges and technical developments, including the ICO setting out its expectations that users have more meaningful control and the emergence across Europe of new ‘consent or pay’ models as a means of obtaining consent for stringent ‘storage and access’ ePrivacy requirements.
In this session we will explore these issues and give our thoughts on how best to rise to the challenge and navigate this increasingly difficult area.