Advertising & Marketing Event Series: Harnessing adtech and advertiser first party data

Topics will include:

• Data (Use and Access) Act 2025 – key changes and their impact so far
• Lessons learned from significant regulatory investigations and decisions
• Consent or Pay saga
• ICO’s recent activity, including:
  • what’s new in the updated Direct Marketing and Privacy and Electronic Communications guidance and the ADM and Profiling guidance
  • the ICO’s consultation on storage and access tech (cookies) and approach to enforcement