
Benjamin Woollams
Founder / CEO, True Rights
Benjamin Woollams is the founder and CEO of TrueRights, an industry-first content and IP licensing platform designed to empower Talent and Brands in the digital age. TrueRights provides talent with the tools to protect their rights and safely benefit from the monetisation opportunities of artificial intelligence, while giving Brands a seamless way to source, license, and manage Talent usage rights with full transparency and legal clarity. At the heart of the platform is a commitment to standardisation, clarity, consent, and control, redefining how Talent and Brands collaborate in the new content economy.
Prior to founding TrueRights, Ben was Commercial Director at Influencer.com, where, as one of the earliest members, he helped build the company into one of the world’s leading influencer marketing agencies. It was there that he saw the growing need for better governance around content and IP, especially as AI began reshaping the industry. With TrueRights, he’s building the infrastructure to protect creators, simplify licensing, and unlock fair value from digital content in a rapidly evolving landscape.