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Defending ASA Complaints

We have a deep understanding of the ASA’s procedures, enhanced by previously having had two former members of the ASA Executive join the firm, and giving us the benefit of their inside knowledge.

Although the Advertising Standards Authority (ASA) cannot impose fines, its adjudications have serious implications. The negative publicity generated by an upheld complaint may not only produce bad press in the short term, but that adjudication will also be among the top hits when a consumer searches for your brand over the next 5 years. Class action lawyers in the United States will also see it.


Lewis Silkin Advertising & Marketing Defending ASA ComplaintsWith the new consumer protection rights being introduced into UK law, we may also see consumers using upheld complaints as the basis for legal claims concerning misleading advertising. In addition, there will be wasted production and media costs, as well as restrictions on future campaigns.








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