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Esports: Beyond the game – opportunities and challenges for brands

  • 29 September 2020
  • 10:00am
  • Online Webinar

Event materials

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Esports are hot property, but still a mystery to many. This webinar is designed to help you understand more about the esports ecosystem and the challenges that you should be alert to before doing a deal in the sector.

Designed primarily for brands and marketing agencies – this session is aimed at marketing / commercial professionals and in-house lawyers who want to get to grips with a billion dollar industry that has rapidly become a mainstream phenomenon.

We will focus on an overview of the esports industry and how it’s structured, opportunities for brands, how esports are exploited, who you might strike a deal with, and the rights on offer, identifying industry-specific risks and how to mitigate them and key legal considerations to be aware of when doing deals with teams, leagues, events and/or players.

Please feel free to forward this invite to any colleagues who you think may find it of interest.


Event speakers

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Alex Kelham


I am an experienced commercial and IP lawyer, and joint head our firm-wide Sports Business Group. Although I have particular expertise in ...

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JJ Shaw


I am an Associate in Lewis Silkin’s Commercial and Brands & IP practice groups. I have a particular focus on the technology, media and ...

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