Esports: Beyond the game – opportunities and challenges for brands

Designed primarily for brands and marketing agencies – this session is aimed at marketing / commercial professionals and in-house lawyers who want to get to grips with a billion dollar industry that has rapidly become a mainstream phenomenon.

We will focus on an overview of the esports industry and how it’s structured, opportunities for brands, how esports are exploited, who you might strike a deal with, and the rights on offer, identifying industry-specific risks and how to mitigate them and key legal considerations to be aware of when doing deals with teams, leagues, events and/or players.

Please feel free to forward this invite to any colleagues who you think may find it of interest.