From iconic slogans that have become household names to the challenges of securing trade mark protection, this session will examine how tag lines can become valuable brand assets and help businesses stand out in competitive markets.
We'll cover:
- Why tag lines and slogans are important brand assets
- What makes a tag line memorable and distinctive
- Case studies of famous slogans, including Have a Break, Have a KitKat, There's an App for That and The Future's Bright, The Future's Orange
- The challenges and opportunities of protecting tag lines as trade marks
- Practical guidance on establishing and enforcing exclusive rights in brand slogans
- Key considerations for businesses looking to develop and protect their own tag lines and marketing messages
