IP360 Webinar Series: Strategic approaches to online enforcement
- 12 October 2021
- 16:00 - 17:00
Submit your details to request event materials
We are delighted to be launching our third IP360 seminar series, with weekly events that will cover the full spectrum of your IP needs. In today’s world, we recognise that having a co-ordinated global IP strategy has never been more critical. This seminar series is designed to help you develop a consistent approach across the registration, management, commercialisation, defence and enforcement of all your IP assets.
As an inevitable consequence of brand and content owners’ increasing reliance on the Internet as a means of communicating and conducting business with its target audience, the prevalence of bad actors seeking to gain illegitimately from the same route to market and the rights of others has increased dramatically. An effective on-line brand enforcement strategy is key to reducing the negative impact of such IP infringement.
In this webinar, we will give a broad outline of the key drivers that may inform an effective on-line enforcement strategy and discuss the importance of choosing the best strategy for your business.
If you have any queries, or a colleague who would like to attend, please contact firstname.lastname@example.org.