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Welcome

By Brinsley Dresden and Interview with: Guy Parker, Chief Executive, Advertising Standards Authority.

Moderator:

Brinsley Dresden
Partner & Co-Head of Advertising & Marketing
Lewis Silkin

Panellist:

Guy Parker
Chief Executive, Advertising Standards Authority, United Kingdom, and President, ICAS Global Think Tank

Going Global: How brands, agencies and platforms tackle cross-border advertising challenges

Join our expert panel of in-house counsel from some of the world's most recognised brands and agencies as they share their first-hand experiences navigating the complex legal and regulatory landscape of cross-border advertising. This session will explore the practical hurdles faced when running multi-jurisdictional campaigns, offering invaluable insights into compliance strategies, risk mitigation, and the art of balancing creative ambition with regulatory requirements across different markets.

Moderator:

Geraint Lloyd-Taylor
Partner & Co-Head of Advertising & Marketing
Lewis Silkin

Panellists:

Candice Macleod
General Counsel
adam&eve\TBWA

Harriet Beattie
Counsel – Senior Manager
Visa Europe

Helena Tomas
Head of Business Affairs
Wieden+Kennedy London

Rebecca Pennington
Associate General Counsel
Snapchat

Is self-regulation still a viable means for tackling today’s global challenges for advertising? Or is it just a paper tiger?

We’ll talk to regulators from around the world, including from the International Council for Advertising Self-Regulation (ICAS) and try to learn the lessons of recent developments.

Moderator:

Jeffrey A. Greenbaum
Managing Partner, Frankfurt Kurnit Klein & Selz and Immediate Past President, GALA

Panellists:

Alice Himsworth
Chair, International Chamber of Commerce Advertising & Marketing Commission, and Senior Counsel, Google

Guy Parker
Chief Executive, Advertising Standards Authority, United Kingdom, and President, ICAS Global Think Tank

Tudor M. Manda
Deputy Head of Office
European Advertising Standards Alliance

Environmental Advertising: Have the forces for ever greater regulation gone into reverse? And what are we expecting in the next few years?

Green is the new gold – but getting it wrong can cost you everything. The regulatory landscape is changing like never before. With regulators tightening rules, consumers demanding transparency, and litigation on the rise, your environmental claims have never mattered more.

Join our expert panel to discover how leading brands are turning sustainability into a competitive advantage – safely and credibly.

Moderator:

Brinsley Dresden
Partner & Co-Head of Advertising & Marketing
Lewis Silkin

Panellists:

Daniël Haije (Netherlands)
Partner
Hoogenraad & Haak

Julika Wahlmann-Smith (NZ)
Partner
Hesketh Henry

Kelly Harris (Canada)
Partner
Harris + co.

Matt Bourne
Director of Communications
Advertising Association

AI in advertising: Creativity meets compliance

We will discuss:

AI transparency and “AI washing” risks in marketing claims
Algorithmic bias and discrimination in ad targeting
Consumer privacy, profiling, and automated decision-making
Contractual risk allocation and IP ownership in AI-enabled campaigns
Deepfakes, likeness rights, and fabricated endorsements
Accountability and governance as AI agents make autonomous media and bidding decisions