Speakers

Allison Fitzpatrick is a thought leader in digital media, advising clients on social media, influencer marketing, native advertising, and emerging platforms. She helps brands structure influencer relationships and social media policies, from micro‑influencers to celebrities. Allison counsels children’s marketers and child‑directed apps on compliance with CARU Guidelines, COPPA, and related laws, and advises on promotions, endorsements, pricing, and advertising substantiation. Allison is the Global Secretary of GALA’s Executive Committee. Allison Fitzpatrick is a thought leader in digital media, advising clients on social media, influencer marketing, native advertising, and emerging platforms. She helps brands structure influencer relationships and social media policies, from micro‑influencers to celebrities. Allison counsels children’s marketers and child‑directed apps on compliance with CARU Guidelines, COPPA, and related laws, and advises on promotions, endorsements, pricing, and advertising substantiation. Allison is the Global Secretary of GALA’s Executive Committee.

Brinsley is a specialist in advertising and marketing law and regulation, supporting both brand owners and marketing services agencies across a broad spectrum of legal and regulatory issues. Brinsley has helped brand owner clients to find creative solutions across many sectors, including health and beauty, cosmetics, automotive, alcohol, aviation, electronics, financial services and FMCG. As well as being Co-Head of the Advertising & Marketing Sector group at Lewis Silkin, Brinsley is also Global President of GALA Global Advertising Lawyers Alliance ("GALA"), with Lewis Silkin as the sole UK member. Through GALA, Brinsley helps clients by accessing the best advertising lawyers worldwide. 

Geraint is Co-Head of Lewis Silkin’s Advertising & Marketing group, and Head of the Regulatory group. He advises clients on all kinds of brand-led content, including advertising & marketing campaigns, social media and PR. He advises brands, agencies, platforms, trade bodies and social talent. He also advises on a range of legal and regulatory matters, with a focus on consumer law under the UK’s revolutionary Digital Markets, Competition and Consumers Act (DMCC). Geraint is named as a 'stand out' lawyer by Thomson Reuters, and ranked by Legal 500 as a Leading Partner for Advertising & Marketing, as well as Digital Content & Social. He’s also VP of Public Policy for the International Advertising Association (IAA).

Managing Partner of Frankfurt Kurnit since 2010, Jeffrey A. Greenbaum is one of the leading advertising lawyers in the United States. He is a partner in the firm’s Advertising, Marketing & Public Relations Group and has extensive experience representing advertisers, advertising agencies, and platforms on advertising and intellectual property matters. Best Lawyers in America has named him “Advertising Lawyer of the Year” for the New York metro-area four times and The Legal 500 has named him to its “Hall of Fame.”  Mr. Greenbaum was Chairman of the Global Advertising Lawyers Alliance from 2014 through 2025 and now serves on the GALA Executive Committee as Immediate Past Chairman. He also serves as Vice Chair of the International Chamber of Commerce Global Marketing & Advertising Commission and Secretary of the Board of the International Advertising Association. In addition, he serves on the Board of IAA North America and on the Advisory Council for the Institute for Advertising Ethics. He also twice served as Chairman of the jury for the International Council for Advertising Self-Regulation’s Global ICAS Awards.

JJ Shaw is a Partner in the Digital, Commerce & Creative team at Lewis Silkin, specialising in AI, advertising, media and IP. He advises brands, agencies and publishers on the legal and commercial implications of AI-driven content in the advertising supply chain, from campaign creation through to platform deployment. JJ also specialises on AI governance, copyright and regulatory risk – helping clients navigate the fast-evolving intersection of creativity, technology and compliance.

Aakriti Vadehra is an Indian Advocate, Patent and Trademark Attorney, and holds the role of Partner at Kan and Krishme. Within the Firm, Aakriti plays a vital role in the Copyright, Advertising, and Marketing Law Department, offering invaluable counsel to global clients on diverse topics such as influencer marketing, native advertising, comparative advertising, and more. Aakriti is especially skilled in reviewing influencer policies, social media campaigns, websites, apps, and privacy policies to ensure strict compliance with Indian laws. With a background in electronics and communications engineering, Aakriti possesses a solid foundation in patent drafting and prosecution. Further, Aakriti is a member of esteemed international organizations, including GALA, AIPLA, AIPPI, FICPI and APAA.

Alice is a senior counsel at Google where she specialises in advertising policy and regulation. Alice chairs the International Chamber of Commerce's Marketing and Advertising Commission. 

Brian G. Murphy is a partner at Frankfurt Kurnit Klein & Selz and co-chair of the firm’s Advertising and Marketing Group. Brian represents some of the best known brands, advertising agencies, and media companies in the world, helping them with every conceivable issue that comes up when developing and producing content and advertising programs. His practice focuses on copyright, trademark, right of publicity/right of privacy, technology (including AI), false advertising, and issues pertaining to SAG-AFTRA and the other entertainment guilds. Best Lawyers named him “Lawyer of the Year” for Advertising Lawyer for 2025 (the second time he snatched that crown), and he has received other accolades over the years from other prestigious legal publication.

Candice Macleod is General Counsel at adam&eve\TBWA, Dark Horses and Lucky Generals (Omnicom Advertising). She is a member of the leadership team and oversees end-to-end creative and production compliance, as well as managing cross jurisdictional advertising regulation and strategic risk management to align with global clients' evolving commercial, risk and brand strategies.

Daniël is a seasoned advertising lawyer based in Amsterdam, advising brands and agencies on IP, marketing, e-commerce and regulatory strategy. He regularly handles complex disputes before courts and self-regulatory bodies, with a strong focus on comparative advertising and green marketing. As Global Vice-Chairman of GALA and a lecturer in advertising law, he brings sharp insight into how to balance creativity, compliance and reputational risk.

Fábio Pereira is a partner at Veirano Advogados in São Paulo, where he heads the Intellectual Property, Technology, Data Protection & Privacy, and Media & Entertainment practices, and co-heads the Cyber practice. He holds an LL.M. in Intellectual Property from Queen Mary (Chevening Scholar). He serves on the Board of ABPI and, from 2026, of ITechLaw. Recognised by Chambers, Legal 500, LACCA, and Lexology, he was named Lawyer of the Year 2025 in Information Technology by Best Lawyers.

Guy is the Chief Executive of the ASA, the UK’s frontline regulator of ads in all media including online. Responsible for executing the ASA’s strategy - AI-assisted, collective ad regulation - he oversees all functions of the ASA system. He is also President of the International Council for Advertising Self-regulation (ICAS) Global Think Tank and Chairman of the Fundraising Regulator’s Standards Committee, as well as a Board member of the European Advertising Standards Alliance (EASA), the Fundraising Regulator and the Creative Industries Independent Standards Authority (CIISA).

Hande Hançar is a partner at Gün + Partners. Her practice focuses on intellectual property, as well as regulatory and consumer law matters. She advises international clients on IP strategy, disputes and licensing, and has extensive experience across all areas of intellectual property. She also advises local and multinational clients on advertising, commercial practises and regulatory compliance, particularly in the food and beverage, technology, media, telecom and entertainment sectors.

Harriet Beattie is Counsel at Visa Europe Limited, where she supports the business across the UK and Europe on marketing, brand, sponsorship and emerging technologies, including AI. An experienced commercial, media and advertising lawyer, Harriet advises on high profile, cross border campaigns, complex regulatory risk and the responsible use of AI in marketing. She brings a pragmatic, in house perspective to navigating advertising law in fast moving, highly regulated environments.

As the Head of Business Affairs at Wieden+Kennedy London for nearly 14 years, Helena Tomas sits at the crucial intersection of creativity and commerce. Leveraging a robust background in insurance, broadcast, and business affairs, Helena and her team oversee the commercial, legal, and production affairs for one of the world's most renowned independent creative agencies, working with iconic Global brands such as Nike, Ford, Pernod Ricard, and Heinz. Helena and her team are dedicated to guiding Wieden+Kennedy London through an increasingly complex business and compliance landscape, ensuring that ground-breaking, culturally impactful ideas successfully come to life.

Jacek is a partner at SK&S, an independent top-tier Polish law firm, where he has advised clients since 2003. He specializes in food, pharmaceutical and IP law, supporting leading companies on regulatory matters, product recalls, disputes over product composition and labelling, as well as all issues related to the marketing and advertising of regulated products and B2C communication. Jacek is also a frequent speaker at events on food, advertising, and pharmaceutical law.

José Antonio Arochi is the lead partner of the Information Technology and Communications practice at Arochi & Lindner and is also a member of the Trademark, Patent, and Intellectual Property Litigation departments. His practice focuses on strategic advisory for the protection, enforcement, and defense of intellectual property rights, particularly in trademarks and patents, as well as matters related to information technology, regulatory law, and advertising. He has professional experience at a prestigious intellectual property law firm in Washington, D.C., where he gained in-depth knowledge of the U.S. legal system. This experience, combined with his strong understanding of the Mexican legal framework, enables him to successfully advise both domestic and international clients. He holds a Law degree (LL.B.), with honors, from Universidad Iberoamericana and a Master of Laws (LL.M.) from The George Washington University.

Juan Carlos Uribe is a partner and founder of Triana, Uribe & Michelsen, based in Bogotá, DC, Republic of Colombia, where he directs the department of intellectual property, entertainment law, advertising, and franchising. With two LL.M’s on IP from Kent University at Canterbury and the University of Pennsylvania has practiced his legal profession in areas related to intellectual property law for 34 years. Dr Uribe has been recognised internationally as one of the best lawyers in Colombia for advertisement and copyright matters. He has participated as a lawyer in several of the best-known cases in the fields of trademarks, advertisements, franchises, copyright, and entertainment in Colombia.

Julika is a partner at Hesketh Henry in New Zealand, her expertise spans advertising campaigns, trade promotions, regulatory compliance, consumer law, privacy law, and intellectual property rights, along with corporate and commercial law issues. Julika serves as current the President of the Global Advertising Lawyers Alliance for the Asia Pacific Region.

Kelly Harris is a recognized leader in Canadian advertising + marketing law. Her market-leading clients rely on her practical, timely, and business-focused advice. She works closely with in-house legal and their marketing teams to manage risk and develop creative solutions for challenging advertising law issues. Kelly’s clients are primarily global retailers and manufacturers of consumer goods and services, and their advertising agencies.

Matt Bourn is Director of Communications for the Advertising Association, the trade body that brings together advertisers, agencies, media owners and tech companies from across the UK advertising industry as the voice of the industry to the Government. It is celebrating its Centenary this year. He oversees the association’s communications on key policy areas and helps to steer the industry’s work around Advertising’s Economic Contribution, Public Trust in Advertising, Responsible Use of AI and Data, Talent & Inclusion and Climate Action, including the formation of Ad Net Zero. With 25 years’ experience, previously he was Managing Director of Braben, working for companies such as Sky, Channel 4, Disney, and Sony.

Melissa Steinman is a partner at Venable LLP, where she advises clients on advertising, marketing, promotions, consumer protection and product safety law. She counsels retailers, brands, media,and tech companies on regulatory complianceand represents clients in government investigations, enforcement, and class action litigation. Melissa is particularly well-known for her deep expertise in promotions and gaming-related matters, including sweepstakes, contests, gift cards, loyalty programs, free and discount offers, and digital marketing initiatives. 

Minal is an Associate at Karawani & Co., specialising in Technology, Media and Entertainment. She advises on a wide range of corporate and commercial matters, with a particular focus on technology-driven businesses, including data protection, digital platforms, advertising, gaming, gambling, content and influencer engagements, copyright protection, sports contracts, and franchise arrangements. Minal also supports clients on business structuring and restructuring, delivering commercially pragmatic and regulatory-compliant solutions.

Rebecca Pennington leads the Advertising & Marketing commercial legal team at Snap Inc, which provides strategic legal support across Snap’s global revenue, creative, and marketing organisations. She advises on Snap's own marketing campaigns, as well as the platform's policies and online terms relating to ads run on Snapchat.
 

Soren is a partner at HEUKING in Hamburg, where he heads the Intellectual Property and Advertising Law practice. He is admitted as an attorney before all German District Courts and Courts of Appeal as well as the Federal Patent Court. Søren advises clients in the manufacturing and service industries on all aspects of advertising law, unfair competition law, and trademark law, including international trademark portfolios and ad campaign clearances. He regularly publishes and speaks on IP topics. Søren studied in Tübingen, Geneva, Hamburg (Dr. iur.) and Champaign/Illinois (LL.M.) and speaks German, English, Spanish, and French.

Tudor Manda is EASA’s Deputy Head of Office and Self-Regulation Development Manager, coordinating the European ad standards network to help ensure harmonisation in enforcement. A sociologist by training and with over 6 years of experience in advertising standards, his expertise spans ad rules for food, alcohol, environmental claims, and influencer marketing, and he’s currently tackling disclosure of AI-manipulated ads.