Branded content on digital platforms: What publishers and digital producers need to know
- 07 July 2016
- 08:15 AM - 11:00 AM
- 5 Chancery Lane Clifford’s Inn London EC4A 1BL
- Entry: Free
- CPD points: 1
Submit your details to request event materials
This session is aimed at publishers and digital producers and will look at the legal and regulatory issues, and commercial options involved in the creation, funding and distribution of branded content.
We will cover:
The latest rulings from the ASA on labelling and disclosures; along with our opinions on where the regulations are heading
Updates and predictions in relation to the regulation of on-demand video
Doing deals with Social Talent and Influencers; editorial, IP and commercial options
Deal making around IP, funding and distribution
Breakfast and registration will be from 8:15am with the presentation starting at 8.45am and aiming to draw to a close by 11.00am.
If you have any queries regarding this event, please contact firstname.lastname@example.org.