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Protecting your brand

  • 16 November 2017
  • 9.15am - 10.30am
  • Lewis Silkin 5 Chancery Lane Clifford’s Inn London EC4A 1BL
  • Entry: Free

Event materials

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It is as a sad fact that athletes, coaches and managers will, however iconic, come and go. What underpins the real value of a sports organisation is a strong brand. It is therefore worth protecting, but the protection must be pro-active and strategic.

This session will provide insight from trade mark attorneys and IP specialists to help you focus on what really matters: 

  • IP basics and the interplay between rights
  • The IP behind image rights
  • Trade marks – what’s worth registering, when and where
  • Understanding oppositions, revocations and co-existence agreements
  • Practical tips for enforcement – case studies on addressing ambush marketing and counterfeiting

If you would like to attend this event, or have any questions, please contact our events team.

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