This is where the AdSlogans search tool comes in. Designed specifically for checking slogans (also called straplines, taglines and endlines), it enables you to verify or discount ideas you have at an early stage, for a fixed fee. This avoids the all too common problem of being told later that an idea cannot be used without infringing third party rights.
AdSlogans
Run a fixed fee search for trade marks, advertising slogans and straplines.
‘Just Do it’, ‘The Ultimate Driving Machine’, ‘Every Little Helps’: slogans are at the heart of some of the most iconic branding - but checking that a new line has not been used before poses particular difficulties from a brand clearance perspective.
Our services
What’s included?
Our AdSlogans reports, including an attorney-run trade mark search, seek to identify relevant, statutory trade mark rights.
We also offer an assessment of the legal risks posed by the results. This service analyses the threats posed to the use and registration of the proposed slogan and ranks them using an easy-to-follow traffic light system corresponding to the level of risk. Our trade mark attorneys will highlight any areas of concern and may suggest further trade mark searches are undertaken. They will confirm whether the searches have identified a potential risk, and whether it is necessary to seek advice from a lawyer qualified in that territory.
The trade mark search should be considered a coarse search only, looking exclusively for identical or near-identical earlier trade mark rights that may pose an immediate and fatal block to use and/or registration. The search does not extend to earlier, confusingly similar trade mark rights that could also give rise to a threat to use and/or registration of the target line.
Jurisdictions covered by the search - Trade Marks
- ‘UK/Ireland’: UK, Republic of Ireland, EUIPO (unitary trade mark protected 27 EU Member States), and International Trade Mark Registrations filed via WIPO that designate protection in the UK, Republic of Ireland, or EUIPO
- ‘Extended’: UK, Ireland, EUIPO, USA, Canada, Australia, New Zealand, Singapore, and International Trade Mark Registrations filed via WIPO designating those territories
Costs
AdSlogans LineCheck (per line, including identical trade mark register search and risk assessment)
Standard
- UK / Ireland LineCheck on a 4 - 5 day turnaround = £1,300 (plus VAT)
- Extended LineCheck on a 4 - 5 day turnaround = £1,800 (plus VAT)
Premium*
- UK / Ireland LineCheck on a 2-day turnaround = £1,700 (plus VAT)
- Extended LineCheck on a 2-day turnaround = £2,250 (plus VAT)
What other searches are available?
In addition to more detailed trade mark searches, we provide domain name, company name, registered design and common law searches. We also provide investigation services.
