Artificial intelligence

Successfully implementing AI requires much more than selecting the right technology. Organisations need to think carefully about the entire AI lifecycle – from development, procurement and contracting, through to deployment, governance, adoption and ongoing management.

Whether you’re building AI solutions, procuring third-party tools, or rolling out AI across your business, it is essential to understand the problem you are trying to solve, how the technology will operate in practice, and how it integrates with your existing systems, processes and people. Organisations must also navigate a fast-evolving legal and regulatory landscape, while managing risk, accountability, data governance and responsible use.

Our AI Implementation Pathway helps organisations navigate every stage of the AI journey. Drawing on expertise across technology, data, employment, intellectual property and regulatory matters, we advise on the key legal, commercial and operational considerations involved in developing, procuring, deploying and managing AI.

Our team is closely involved in advising on AI-specific regulation, including the EU AI Act, and in engaging with the regulatory and industry discussions shaping AI policy. We advise organisations on the wider legal issues that arise when AI is developed, bought or used in practice, including UK regulatory developments, data protection, intellectual property, employment, online safety, sector rules, and related ethical and ESG issues.

We help clients assess where their AI tools sit in the regulatory framework, including whether they are acting as a provider, deployer or another participant in the AI supply chain, and what that means for governance, contracts and risk management.

We also support audits, AI policies, impact assessments, transparency measures, human oversight arrangements and vendor/customer contract terms. Our advice is practical and grounded in how regulators are approaching AI: businesses need a credible, well-documented approach to governance, not theoretical perfection.

AI is forcing intellectual property questions into day-to-day decisions about data, content and creative work, with copyright often at the centre.

We help clients understand what can be used to train or prompt AI systems, when copyright licences or rights reservations matter, and how to reduce the risk of copying protected works. We advise on the ownership and protection of AI-assisted output, including where human creative input needs to be clear and evidenced. We also help clients deal with infringement risk in generated text, images, music and other content, and with related issues around databases, trade marks, designs and patents.

With UK and European cases, consultations and transparency rules still developing, advice often turns on timing, evidence and the purpose of use. Our advice is practical and grounded in how AI tools are actually built and deployed, helping rights holders, technology businesses and users make confident decisions about clearance, contracts, disputes and governance.

As AI tools move rapidly into recruitment, HR and workforce decision-making, we can help you turn innovation into responsible, well-governed practice.

We advise on the risks that arise when AI is adopted quickly or informally, including bias and discrimination, data protection and ICO exposure, procurement gaps, supplier assurances, contractual protections and cross-border regulation. We also help clients look beyond legal risk to the wider commercial and reputational consequences of using AI in decisions that affect people’s careers.

Our work includes reviewing proposed tools before rollout, testing governance and transparency arrangements, assessing what applicants or employees should be told, and helping organisations respond when concerns, claims or regulator scrutiny arise. The result is clear, practical advice that enables employers to use AI with confidence while keeping fairness, compliance and trust at the centre.

AI is changing disputes long before a claim reaches court. Employees, litigants in person and new AI-led advisers can now produce lengthy grievances, pleadings and evidence at speed, sometimes with hallucinated law, inconsistent accounts or material drawn from confidential systems.

We help you respond calmly and effectively – advising on how to handle AI-assisted grievances, protect confidential information and personal data, preserve evidence, assess privilege and disclosure, and decide when stronger remedies such as delivery up or injunctive relief may be needed.

We also help clients use trusted tools responsibly; to manage disclosure, test witness evidence, spot inconsistencies and shape case strategy.

Our aim is simple: to help clients meet AI-driven litigation challenges with practical tactics, proportionate action and confidence in the evidence.