Advertising & Marketing Event Series: What makes a successful free-to-play collaboration?

Name: Advertising & Marketing Event Series: What makes a successful free-to-play collaboration?
Start: 2026-02-25T16:00:00Z
End: 2026-02-25T17:00:00Z

When

In 83 Days

Wednesday 25 February

16.00PM - 17.00PM

Where

Online - Zoom

Cost

Free

The best free-to-play (F2P) collaborations integrate authentic brand elements into a game to create an engaging player experience which can reach audiences in a more meaningful and impactful way than many other forms of advertising.

We’ll look at what makes a successful F2P collaboration and the legal considerations and frameworks which support them.

Join us for our webinar where our interactive entertainment specialists will discuss the commercial and legal infrastructure supporting some of the most successful F2P collaborations between developers, brands and advertisers. In the webinar we will cover themes including:

Intellectual property licensing considerations
How to structure collaboration and development agreements
Commercial models
Compliance and consumer protection

Advertising & Marketing Event Series: What makes a successful free-to-play collaboration?

When

Where

Cost

Speakers