With global attention at its peak, regulators and rights holders are especially alert to activity that may stray into ambush marketing territory.
Join Alex Kelham, Brinsley Dresden, and Lauren Stone for a focused, practical session designed as a last-minute reminder for advertisers preparing World Cup related activity. Our experts will walk through the key legal and commercial considerations that marketers must keep front of mind when referencing major sporting events, especially when time is tight and campaigns are moving fast.
In this session, we will cover:
- How close to the line can you go, and what crosses it?
- Can you reference the tournament, use football imagery, or feature players?
- What are the biggest traps in reactive and social-first campaigns?
- Real world examples of what is allowed and what is likely to attract scrutiny.
Whether you are finalising a campaign or planning last minute reactive content, this session will help ensure your brand avoids unnecessary risk while still making the most of the World Cup moment.
If you have any questions, or a colleague who would like to attend, please contact our events team.