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Client Guide: DMCC Act 2024 and Drip Pricing

26 November 2025
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1 min read

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The Digital Markets, Competition and Consumers (DMCC) Act 2004 introduces significant changes to consumer law and the way it is enforced. One of the changes is to clarify the law on drip pricing.  The new provisions came into effect in April 2025.

We have produced a practical guide on the DMCC Act 2024 and Drip Pricing. Download the full guide below.

Download the PDF

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Authors

Geraint Lloyd-Taylor

Geraint Lloyd-Taylor

Partner, Co‑Head of Advertising & Marketing, Head of Consumer Regulation, London
Brinsley Dresden

Brinsley Dresden

Partner & Co-Head of Advertising & Marketing, London
Jen Dinmore

Jen Dinmore

Legal Director of Consumer, London
Alex Meloy

Alex Meloy

Legal Director, London
Fleur Chenevix-Trench

Fleur Chenevix-Trench

Senior Associate, London
Ella Nawaro

Ella Nawaro

Associate, London