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27 November 2020
Earlier this week, Brinsley Dresden, Partner and Head of our Advertising & Marketing Sector Focus Group, welcomed Guy Parker, Chief Executive of the Advertising Standards Agency (“ASA”), for a virtual fireside chat to discuss how the ASA is facing up to some of the big issues in the advertising and marketing industry.
Lewis Silkin - How Photography Entrepreneurs Can Protect Their Work From Image Theft - Anna Caruso comments for Forbes14 September 2020
Digital technology has transformed the world of professional photography and enabled many people to turn a hobby into a successful business. But, while the internet has made it easy for photographers to showcase their images, it has also made it easy for people to steal them to post on their own websites or social media pages. Anna Caruso comments further in this article for Forbes.
17 August 2020
The BlackLivesMatters movement has led to sports clubs reconsidering the appropriateness of their team names, mascots and nicknames.
24 June 2020
The use of artificial intelligence in commerce, especially online commerce, is fast gaining traction, and sometimes in a manner that is not so visible to consumers or other purchasers.
Influencing your relationship: Key points for brands to consider when contracting with an influencer07 May 2020
Influencers provide brands with an exciting and engaging way to reach audiences. Unlike traditional advertising, when working with influencers brands usually won’t have complete control over the content which is created.
06 April 2020
In highly competitive industries, the line between extolling the virtues of one’s own product and comparing it with others can be a very fine, and sometimes blurry, one. Most advertisers will make claims about their products. Those claims might be straightforward, such as claims as to battery life, suitability for certain tasks or conditions, or relating to price. Other claims might suggest that the advertiser’s product is the best, cheapest or superior in some other way. There is a category of advertising though that can be much more high stakes – comparative advertising.
03 April 2020
As you will have seen, governments across Europe have issued a range of recommendations to reduce the spread of COVID-19.
26 March 2020
As you will have seen, governments across Europe have issued a range of recommendations to reduce the spread of COVID-19. The various IP offices have recognised this will have an impact on the ability of rightsholders/ applicants/ opponents to meet their deadlines, and so each of the UKIPO, the IP Office of Ireland, the EUIPO and the EPO have announced that deadlines will be extended:
13 March 2020
The United Kingdom is no longer in the EU. The 1st February 2020 saw the start of a new trajectory for the UK which will impact on many aspects of commercial, political and cultural life. For now, nothing really changes, with the impact being delayed until the end of the ‘implementation period’ on the 31st December 2020. The end of the implementation period will, however, bring significant changes for businesses that own IP.
Coronavirus - what it actually means for sponsors if 2020’s biggest events are disrupted - Alex Kelham comments for The Drum11 March 2020
The Tokyo Olympics, Glastonbury, Euro 2020, Cannes Film Festival, SXSW and Cannes Lions. These are some of the major events that hang in the balance as the coronavirus continues its global spread. In this article for The Drum, Alex Kelham comments on how relationships with sponsors will dictate negotiations.