Billions of pounds are spent and made globally each year as the business of sport grows ever-more sophisticated. The interaction between athletes, agents, fans, clubs, venues and governing bodies – as well as the brands that engage with them – is intricate and ever-changing.
These relationships and the complex framework of rights and regulations which surround them are what the business of sport is built upon, requiring specialist knowledge, a strategic approach and real commercial nous on the part of legal advisers.
As one of the UK’s leading sports practices, we are not just seasoned legal experts, we have a deep and rich knowledge of the sector. Many of our team are ex-professional athletes or have worked in-house at clubs, sponsors and major events.
Our team is known for its expertise across all commercial aspects of sport including: sponsorship, merchandise licensing, ticketing and hospitality, data management and exploitation, gambling, gaming, supplier agreements and rights protection.
On top of this, our in depth understanding of the complex layering of commercial rights in sport sets us apart. We advise rights holders at all levels, and work closely with brands and their marketing agencies when investing in sports partnerships and creating sports content.
In a disrupted media environment we excel in helping sports stakeholders to deliver their content across a spectrum of traditional and digital platforms.
Our top-ranked advertising and marketing practice puts us in prime position to advise on regulatory issues as they impact sports marketing. Advising sports sponsors in heavily regulated industries such as alcohol and betting is a particular strength. We also advise on social media rules and ambush marketing on a daily basis.
On the talent side we have decades of experience negotiating deals for and with some of sports biggest stars; be it agency representation agreements, advertising campaigns or endorsements.
From negotiating global sponsorship deals, advising on player, manager and backroom staff employment issues, and implementing complex football financing deals, to advising on player transfers, sports immigration, brand protection and a wide range of commercial contracts and disputes, we bring to bear the added dimension of practical experience and in-depth insight.
That’s exactly why we act for some of the world’s biggest names in sport.
You can view our latest 2 Sport blog posts below and our full blog here.
Future of Sport: Recast and the future of sports media rights (with Andy Meikle and Rob Zeko)04 October 2021
In this episode, our host JJ Shaw is joined by Andy Meikle (CEO & Founder of Recast) and Rob Zeko (Chief Commercial Office of Recast).
Lewis Silkin receives tier 1 ranking in Legal 500 UK 2022 for Employment, M&A and Media and Entertainment01 October 2021
Lewis Silkin continues to receive strong recognition in the latest Legal 500 UK guide released yesterday, earning 67 individual lawyer and practice rankings – of which 7 are top tier practice rankings, 3 were new entries and 7 were improvements on last year.
Sports Q&A - I've heard lots of noise about the Online Safety Bill, but is it relevant to sport?15 September 2021
Q: I've heard lots of noise about the Online Safety Bill, but is it relevant to sport?
Future of Sport podcast with Alex Kelham and Andrew Osborne: Sports trends you should know about.26 August 2021
In this first episode of our inaugural series of the Future of Sport podcast, our host JJ Shaw is joined by Alex Kelham and Andrew Osborne – Partners and Co-Heads of the Sports Business group.
Lionel Messi: Brexit threatened Argentine's ability to travel to UK. Andrew Osborne comments for Daily Express09 August 2021
Lionel Messi was warned by a lawyer that he and other players could face difficulties travelling to the UK as a result of Brexit.
Can my business run a promotion celebrating the Olympics? Alex Kelham writes for The Times20 July 2021
Many businesses will be buzzing with ideas of how to capitalise on the long-awaited Olympics this month. While you can certainly get into the spirit of it, there are strict rules in place to protect the Olympic and TeamGB brands.