Billions of pounds are spent and made globally each year as the business of sport grows ever-more sophisticated. The interaction between athletes, agents, fans, clubs, venues and governing bodies – as well as the brands that engage with them – is intricate and ever-changing.
These relationships and the complex framework of rights and regulations which surround them are what the business of sport is built upon, requiring specialist knowledge, a strategic approach and real commercial nous on the part of legal advisers.
As one of the UK’s leading sports practices, we are not just seasoned legal experts, we have a deep and rich knowledge of the sector. Many of our team are ex-professional athletes or have worked in-house at clubs, sponsors and major events.
Our team is known for its expertise across all commercial aspects of sport including: sponsorship, merchandise licensing, ticketing and hospitality, data management and exploitation, gambling, gaming, supplier agreements and rights protection.
On top of this, our in depth understanding of the complex layering of commercial rights in sport sets us apart. We advise rights holders at all levels, and work closely with brands and their marketing agencies when investing in sports partnerships and creating sports content.
In a disrupted media environment we excel in helping sports stakeholders to deliver their content across a spectrum of traditional and digital platforms.
Our top-ranked advertising and marketing practice puts us in prime position to advise on regulatory issues as they impact sports marketing. Advising sports sponsors in heavily regulated industries such as alcohol and betting is a particular strength. We also advise on social media rules and ambush marketing on a daily basis.
On the talent side we have decades of experience negotiating deals for and with some of sports biggest stars; be it agency representation agreements, advertising campaigns or endorsements.
From negotiating global sponsorship deals, advising on player, manager and backroom staff employment issues, and implementing complex football financing deals, to advising on player transfers, sports immigration, brand protection and a wide range of commercial contracts and disputes, we bring to bear the added dimension of practical experience and in-depth insight.
That’s exactly why we act for some of the world’s biggest names in sport.
You can view our latest 2 Sport blog posts below and our full blog here.
Sports Q&A: FIFA's new football agent regulations - what do you need to know?27 June 2022
Agents are always an important topic in football and especially so at the moment as FIFA’s new football agent regulations are imminent and set to impact all stakeholders who work within the football industry. In this month’s Q&A, John Shea outlines some of the key changes being proposed in order to ensure that agents, clubs, and players are ahead of the game.
John Shea speaking at Football Law 202222 May 2022
The 5th edition of Football Law 2022: Player Contracts, Agents, NFTs And The Business Of Football
Future of Sport: Stadium Technology of Tomorrow (with Chi Bhatia)09 May 2022
In this episode, JJ Shaw is joined by Chi Bhatia – VP of Strategy and Growth at OnePlan & Venue Twin – to discuss all things relating to stadiums and technology.
Shipwrecking online pirates: we can’t wait for a change in the wind, we need to adjust their sails to force a change of course20 April 2022
As life begins to return to some sort of normality after the huge disruption caused by COVID, we have been reflecting on how the swift imposition of lockdowns and other restrictions escalated what was likely to be a greater shift to the consumption of digital entertainment content via the internet and streaming services; both the legitimate and illegal kinds.
Sports Q&A: Conducting misconduct investigations12 April 2022
In an increasingly complex legal and regulatory landscape, dealing with the intricacies of investigations can be fraught with difficulties, especially in a sports context. Often conducted under intense scrutiny, from the media and stakeholders, allegations need to be carefully and appropriately investigated to maintain your reputation and mitigate legal risk. In this Q&A we consider some of the key questions when conducting a investigation into your staff, coaches, officials or members.
Gambling Advertising: ASA and CAP move the goal posts for footballers and celebs06 April 2022
Following an 18 month consultation period, the ASA today announced that it will be changing the rules when it comes to who can appear in gambling ads.