Billions of pounds are spent and made globally each year as the business of sport grows ever-more sophisticated. The interaction between athletes, agents, fans, clubs, venues and governing bodies – as well as the brands that engage with them – is intricate and ever-changing.
These relationships and the complex framework of rights and regulations which surround them are what the business of sport is built upon, requiring specialist knowledge, a strategic approach and real commercial nous on the part of legal advisers.
As one of the UK’s leading sports practices, we are not just seasoned legal experts, we have a deep and rich knowledge of the sector. Many of our team are ex-professional athletes or have worked in-house at clubs, sponsors and major events.
Our team is known for its expertise across all commercial aspects of sport including: sponsorship, merchandise licensing, ticketing and hospitality, data management and exploitation, gambling, gaming, supplier agreements and rights protection.
On top of this, our in depth understanding of the complex layering of commercial rights in sport sets us apart. We advise rights holders at all levels, and work closely with brands and their marketing agencies when investing in sports partnerships and creating sports content.
In a disrupted media environment we excel in helping sports stakeholders to deliver their content across a spectrum of traditional and digital platforms.
Our top-ranked advertising and marketing practice puts us in prime position to advise on regulatory issues as they impact sports marketing. Advising sports sponsors in heavily regulated industries such as alcohol and betting is a particular strength. We also advise on social media rules and ambush marketing on a daily basis.
On the talent side we have decades of experience negotiating deals for and with some of sports biggest stars; be it agency representation agreements, advertising campaigns or endorsements.
From negotiating global sponsorship deals, advising on player, manager and backroom staff employment issues, and implementing complex football financing deals, to advising on player transfers, sports immigration, brand protection and a wide range of commercial contracts and disputes, we bring to bear the added dimension of practical experience and in-depth insight.
That’s exactly why we act for some of the world’s biggest names in sport.
You can view our latest 2 Sport blog posts below and our full blog here.
Stephen O’Flaherty recognised in The Lawyer’s Hot 100 for 202218 January 2022
Lewis Silkin’s Stephen O’Flaherty has been named in The Lawyer’s Hot 100 for 2022, celebrating the most daring, innovative, and creative lawyers in the UK for the past year. Stephen is one of two associates to be named in this year’s list.
The Football Association v Marc Bola07 January 2022
John Shea and Christina Michalos QC of 5RB Chambers successfully represented Middlesbrough player Marc Bola in regulatory proceedings brought against the player for aggravated misconduct relating to a tweet posted several years ago when the player was only 14 years old.
Sports Q&A - Transgender athletes: What do the IOC's new guidelines mean for sports organisations?13 December 2021
In November, the International Olympic Committee released new guidance which says there should be no assumption that a transgender athlete automatically has an unfair advantage in female events. In this Q&A, Anna Bond and James Garmston dive deep into the new guidelines to ensure you fully understand what they mean for your organisation.
Future of Sport: The Player Care Group and the future of player wellbeing with Hugo Scheckter05 November 2021
In this episode, JJ Shaw and Stephen O’Flaherty are joined by Hugo Scheckter (Founder and Managing Director of The Player Care Group).
Lewis Silkin recognised with top rankings in Chambers UK 2022 for Employment, Media and Entertainment: Advertising and Marketing, and Intellectual Property: Law Firms with Patent and Trade Mark Attorneys21 October 2021
Lewis Silkin’s performance in the sector continues to improve following a strong performance in Legal 500, earning 69 individual and practice rankings – of which 6 are top tier practice rankings and 5 are new entries or improvements.
Future of Sport: Recast and the future of sports media rights (with Andy Meikle and Rob Zeko)04 October 2021
In this episode, our host JJ Shaw is joined by Andy Meikle (CEO & Founder of Recast) and Rob Zeko (Chief Commercial Office of Recast).