In today’s world, the importance, complexity and diversity of intellectual property means having a co-ordinated global IP strategy with a consistent approach across the registration, management, commercialisation, defence and enforcement of all your IP assets, has never been more critical. IP has increasingly become the essential ingredient for creating competitive advantage, innovation and future growth.
To achieve this, your IP advisers need to partner with you to achieve your commercial objectives with high levels of expertise and first-rate client service in a cost-effective way. That involves having a deep understanding of your business and the sector you operate in, helping you create a clear and forward-looking IP strategy making full use of available technology all with the greatest possible cost certainty and return on your IP investment.
This is why we have created ‘IP360’, developed from working with household name brands, which brings together our highly regarded full-service IP expertise, with our own in-house trade mark and patent attorneys alongside our specialist contentious and commercial IP lawyers, delivered to you by our friendly, commercial and solutions-focussed IP professionals from our offices sin the UK, EU and Hong Kong in a radically new and cost effective way which we believe is without parallel in the market.
We help clients ensure that their brand is actively managed and defended, from the inception of an idea through value analysis, global IP protection and exploitation, concept roll-out, commercialisation, dealing with disputes and beyond. Our proprietary ‘Adslogans’ database helps our clients identify prior use of any desired advertising line.
Our in-house trade mark team manages portfolios for many household name multi-national companies, advising on efficient trade mark filing strategies, anti-counterfeiting, providing watching services and dealing with oppositions and disputes, including acting in some of the most cutting-edge trade mark cases of recent times.
Our in-house patent attorney team helps our clients protect their innovations through a thorough understanding of the inventive technology and the commercial strategy of their business, all in a commercial and accessible way, as well as gaining competitor insights and avoiding challenges through freedom to operate searches.
Domain names are a crucial aspect of intellectual property, but the registration and protection of domains can be lacking. We help our clients to ensure that their domains do not fall into the wrong hands and proactively assist with the management of domain portfolios and dealing with ever more frequent malicious attacks such as cybersquatting and phishing.
We ensure our clients benefit from the widest possible IP protection by making full use of unregistered and registered designs and our attorneys manage design portfolios alongside and complementary to our clients’ trade marks and patents.
Confidential information is often an undervalued IP asset, but is used by many businesses to protect their essential business secrets; we help our clients do so in the most secure way possible and act decisively when their confidential information is threatened.
We assist our clients with the protection and exploitation of their creativity across the full range of copyright and related areas such as database, performance and moral rights, including monetisation of copyright through commercial collaborations and effective enforcement.
We recognise IP doesn’t sit in a vacuum, so this full-service IP support is complemented by expertise in related areas including commercial, dispute resolution (civil and criminal), data, tech, reputation management, competition, tax and employment delivered from our offices in London, Cardiff, Dublin & Hong Kong as well as using our tried and trusted worldwide network of specialist law firms sand attorneys. Our specialist sector focus groups include advertising & marketing, media & entertainment, technology & telecoms, retail hospitality & leisure, sports and financial services, allowing us to combine our IP expertise with deep knowledge of our clients’ industries.
Click here to read more about our IP360 offering.
Intelligent procurement of AI solutions24 June 2020
The use of artificial intelligence in commerce, especially online commerce, is fast gaining traction, and sometimes in a manner that is not so visible to consumers or other purchasers.
Will the EU’s SPC manufacturing waiver weaken European pharma’s IP? Paul Williams writes for Life Sciences Intellectual Property Review29 May 2020
Despite dire warnings by the US Chamber of Commerce, the impact of the EU’s SPC waiver won’t be known for years, writes Paul Williams.
Influencing your relationship: Key points for brands to consider when contracting with an influencer07 May 2020
Influencers provide brands with an exciting and engaging way to reach audiences. Unlike traditional advertising, when working with influencers brands usually won’t have complete control over the content which is created.
Comparative advertising: what it is and how to manage risk06 April 2020
In highly competitive industries, the line between extolling the virtues of one’s own product and comparing it with others can be a very fine, and sometimes blurry, one. Most advertisers will make claims about their products. Those claims might be straightforward, such as claims as to battery life, suitability for certain tasks or conditions, or relating to price. Other claims might suggest that the advertiser’s product is the best, cheapest or superior in some other way. There is a category of advertising though that can be much more high stakes – comparative advertising.
EPO and EUIPO extend deadlines in response to COVID-19 pandemic03 April 2020
As you will have seen, governments across Europe have issued a range of recommendations to reduce the spread of COVID-19.
EPO and EUIPO extend deadlines in response to COVID-19 pandemic26 March 2020
As you will have seen, governments across Europe have issued a range of recommendations to reduce the spread of COVID-19. The various IP offices have recognised this will have an impact on the ability of rightsholders/ applicants/ opponents to meet their deadlines, and so each of the UKIPO, the IP Office of Ireland, the EUIPO and the EPO have announced that deadlines will be extended: