Maximising brand power forms the heart of commercial strategy for businesses in nearly every industry, whether major names or start-ups with big ambitions.
There have never been so many opportunities to seize, or threats to avoid, whether that’s registering trade marks, patents and designs, protecting your brand from unauthorised use by your competitors, developing online content deals, negotiating TV format rights, or clamping down on counterfeiting or cybersquatting activities.
We help clients ensure that their brand is actively managed and defended, from the inception of an idea through value analysis, global IP protection and exploitation, concept roll-out, commercialisation, dealing with disputes and beyond.
Consistently ranked as a top-tier law firm for our work in the brand sector, we have a long track-record helping some of the world’s biggest blue chips and SMEs build up their brand presence in their marketplace and make best use of their IP assets.
Our clients value the strength of our large, specialist team, as well as the depth of our sector insight in areas such as intellectual property, advertising & marketing, media & entertainment, retail, technology, sports, manufacturing and professional services.
You can view our latest 2 blog posts below and our full blog here.
How Photography Entrepreneurs Can Protect Their Work From Image Theft - Anna Caruso comments for Forbes14 September 2020
Digital technology has transformed the world of professional photography and enabled many people to turn a hobby into a successful business. But, while the internet has made it easy for photographers to showcase their images, it has also made it easy for people to steal them to post on their own websites or social media pages. Anna Caruso comments further in this article for Forbes.
Sports Q&A - Launching a new team brand – what do I need to consider?17 August 2020
The BlackLivesMatters movement has led to sports clubs reconsidering the appropriateness of their team names, mascots and nicknames.
Influencers are unionising – what do you need to know?17 July 2020
As the power of the influencer increases, as does the importance for brands to not only find the perfect talent for their campaign, but to ensure a happy and long-lasting relationship.
Lewis Silkin writes Ireland chapter of ICLG's "Digital Business 2020"19 June 2020
Victor Timon, a commercial technology and data privacy partner in our Dublin office, has written the Ireland chapter of ICLG's "Digital Business 2020". In it Victor covers areas of digital law from an Irish perspective, including eCommerce regulations, data protection, cybersecurity, cultural norms, brand enforcement, tax, employment law, online payments and more!
Influencing your relationship: Key points for brands to consider when contracting with an influencer07 May 2020
Influencers provide brands with an exciting and engaging way to reach audiences. Unlike traditional advertising, when working with influencers brands usually won’t have complete control over the content which is created.
Sky v SkyKick: Sky wins despite finding of bad faith01 May 2020
Recall a time when government edicts had not yet led to most of the world being forcibly isolated in their homes, a time when the UK had not yet voted to leave the EU, a time when David Cameron was in Number 10 and Barack Obama was in the White House. If you can stretch your mind back that far, you can remember a time before the Sky v SkyKick case hung over the law of trade marks. Well, 4 years later, the battle (subject to any further appeals…) appears to be over. The telecommunications and TV giant perhaps best known for its sports broadcasting, Sky, has emerged from the ring victorious, albeit with a few cuts and bruises to show.
Comparative advertising: what it is and how to manage risk06 April 2020
In highly competitive industries, the line between extolling the virtues of one’s own product and comparing it with others can be a very fine, and sometimes blurry, one. Most advertisers will make claims about their products. Those claims might be straightforward, such as claims as to battery life, suitability for certain tasks or conditions, or relating to price. Other claims might suggest that the advertiser’s product is the best, cheapest or superior in some other way. There is a category of advertising though that can be much more high stakes – comparative advertising.