Maximising brand power forms the heart of commercial strategy for businesses in nearly every industry, whether major names or start-ups with big ambitions.
There have never been so many opportunities to seize, or threats to avoid, whether that’s registering trade marks, patents and designs, protecting your brand from unauthorised use by your competitors, developing online content deals, negotiating TV format rights, or clamping down on counterfeiting or cybersquatting activities.
We help clients ensure that their brand is actively managed and defended, from the inception of an idea through value analysis, global IP protection and exploitation, concept roll-out, commercialisation, dealing with disputes and beyond.
Consistently ranked as a top-tier law firm for our work in the brand sector, we have a long track-record helping some of the world’s biggest blue chips and SMEs build up their brand presence in their marketplace and make best use of their IP assets.
Our clients value the strength of our large, specialist team, as well as the depth of our sector insight in areas such as intellectual property, advertising & marketing, media & entertainment, retail, technology, sports, manufacturing and professional services.
You can view our latest 2 blog posts below and our full blog here.
Can my business run a promotion celebrating the Olympics? Alex Kelham writes for The Times20 July 2021
Many businesses will be buzzing with ideas of how to capitalise on the long-awaited Olympics this month. While you can certainly get into the spirit of it, there are strict rules in place to protect the Olympic and TeamGB brands.
Culture war: should British brands fly the union flag on packaging? Brinsley Dresden comments for The Grocer07 May 2021
The newest front in Britain’s culture war is seeping into food and drink. So should brands adopt the union flag on packaging and marketing – or steer clear?
What you need to know about Brexit and patents Paul Williams and Michael Szlesinger write for IAM09 December 2020
In this article for IAM, Paul Williams and Michael Szlesinger outline some changes that patent applicants and practitioners have to look forward to in the new year.
ASA Chief Executive, Guy Parker in conversation: Fireside chat highlights27 November 2020
Earlier this week, Brinsley Dresden, Partner and Head of our Advertising & Marketing Sector Focus Group, welcomed Guy Parker, Chief Executive of the Advertising Standards Agency (“ASA”), for a virtual fireside chat to discuss how the ASA is facing up to some of the big issues in the advertising and marketing industry.
Imposing impartiality on social media is probably impossible: Geraint Lloyd-Taylor writes for The Times19 November 2020
It is a lofty ideal to impose a duty of due impartiality on social media platforms. Decisions of where and whether to allow or to block various content on popular sites are extremely important, given that the flow of information, misinformation and disinformation clearly has the power to influence societies and the outcome of elections.
Government considers imposing ‘Duty of Impartiality’ on social media platforms19 November 2020
It is a lofty ideal to impose a duty of due impartiality on social media platforms. Decisions of where and whether to allow or to block various content on major social media platforms are extremely important. The flow of information, misinformation and disinformation clearly has the power to influence societies and the outcome of elections.
Lewis Silkin - How Photography Entrepreneurs Can Protect Their Work From Image Theft - Anna Caruso comments for Forbes14 September 2020
Digital technology has transformed the world of professional photography and enabled many people to turn a hobby into a successful business. But, while the internet has made it easy for photographers to showcase their images, it has also made it easy for people to steal them to post on their own websites or social media pages. Anna Caruso comments further in this article for Forbes.