Metaverse and web 3.0
As the metaverse and web 3.0 take shape they offer opportunities for growth and creativity in every sector.
What do they mean for business?
We work with some of the leading pioneers developing blockchain, artificial intelligence and AR/VR/XR technologies, and also help many other companies to navigate distributed ledger technology, NFTs, cryptography, smart contracts and their application to the world, especially in the areas of entertainment, brands, sports, art and collectibles.
Our specialist knowledge
Our legal experts support clients on the use of the technology in identity verification, security and rights attribution, and on the intersection of financial services regulation and digital transformation, including crypto-assets, ICOs and STOs. Our team also includes a member of the Steering Committee of Global Blockchain Convergence whose objectives include advocating for business, market and policy frameworks that facilitate adoption of blockchain and complementary technologies and advance entrepreneurship.
The legal considerations of the metaverse and web 3.0
In order to decipher the laws that are relevant to these new online environments and guide and support companies and individuals who operate in them, we can advise on:
- Adtech and advertising regulation
- Anti-money laundering
- AI and ethics
- Brand collaborations, promotions and virtual experiences
- Copyright, trademarks and patents
- Content licensing and rights acquisition
- Data protection and privacy
- Discrimination and harassment
- DLT, Bitcoin and other crypto-assets
- Intellectual property
- NFTs and brand strategy
- People and culture issues
- Technology and software licensing
- Smart contracts
- Reputation and deepfakes
- Regulation and compliance
Our latest blogs
- What are the main differences in the approach that fast fashion brands should take versus luxury brands when tackling sustainability issues?
- How might legislation influence the future of fashion’s sustainability?
- What are the main issues facing fashion companies (both fast fashion and luxury brands) today regarding sustainability?
- The Metaverse: A Fashion Revolution
- AI and The Future of Retail
- Digital assets: Fad or fashion?
- Video games and metaverses to engage Gen-Z
- Work smarter and make your AI work harder to thrive in a post-Covid world
- Adoption of Blockchain in the Fashion Luxury Market
Work in the Metaverse26 September 2022
With remote working becoming the ‘new norm’, attention now turns to the future of work 3.0 – work in the Metaverse.
Web3 Fundraising22 September 2022
Web 3.0 and the metaverse are hot destinations for venture capital, but do traditional company structures and fundraising models work on this new frontier?
What is the Metaverse: where we are and where we’re headed12 September 2022
The Metaverse has featured widely in future predictions for where digital innovations will take us next, creating a landscape both confusing and richly rewarding if you know how to navigate it that could transform the way we work, socialise, and more online.
Metaverse 101: Cryptoassets (including NFTs)- Selling and Distribution22 June 2022
In this next instalment of our Metaverse 101 series, we look at some of the regulatory issues to consider when selling and distributing cryptoassets (we covered regulatory issues concerning the advertising of cryptoassets in our earlier article). As this is a new and developing area of law, there are often more questions than there are answers. This post explores the relevant regulatory regimes applicable to cryptoassets for which the UK Financial Conduct Authority has responsibility.
What challenges could the metaverse bring to the workplace?: Linda Hynes comments for Silicon Republic04 April 2022
The metaverse is a virtual world, that uses augmented and virtual reality (VR), where people can meet and interact with one another. For many employers, the first experience of it may come from using VR tools to holding conferences and events.
UK: Expect Metaverse Employment Disputes. Tarun Tawakley writes for SHRM14 March 2022
There are many visions of the metaverse, which is essentially a virtual world that incorporates virtual reality where people can meet and interact. For many employers, the earliest glimpse of the metaverse may be the use of virtual reality systems in conferences and events.
Ride into the Metaverse: Cliff Fluet hosts a stellar SXSW panel regarding storytelling and story-living in the metaverse12 March 2022
Featured Session: Ride into the Metaverse: How Cars Expand Storytelling & Entertainment
Ready Player ET1: employment disputes in the metaverse11 February 2022
The metaverse and virtual reality offer opportunities but look set to throw up new employment issues around diversity, misconduct and more. Are we ready?