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Digital, Commerce & Creative

Realising a successful business in today’s market requires the right blend of digitisation, commercial insight and creativity.

The Digital, Commerce and Creative team is at the forefront of innovative change keeping pace with the evolving business world. Offering deep industry knowledge and expertise, the team is made of leading practitioners, rising stars and curious thinkers (many with in-house experience) with a desire to help you grow and enhance your business and navigate ever evolving regulatory landscapes.

From AI, technology, NFT’s and blockchain solutions, route to market strategies (such as platforms, agency, distribution and franchise arrangements) and IP heavy deals (such as sponsorship, branded content, talent, licensing and production deals), through to business process outsourcing, sale and purchase of goods and services, media buying, consumer and advisory matters, and regulatory investigations, we provide commercially savvy advice in a manner that helps you to cut through the complexities, manage risk and achieve your goals – that #winning outcome.

We communicate clearly and succinctly. We will tell you if something is ‘market’ or not, and we don’t shy away from numbers. We will tailor our service to your needs, which might mean an end-to-end service on a complex project or a simple ‘red flag’ report of key risks.

Our converged legal offering includes:

Digital, Commerce and Creative

Our Digital, Commerce & Creative 101 series:

You can view our latest two Digital, Commerce & Creative blog posts below and our full blog here.

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contracts

Digital, Commerce & Creative 101: All’s ‘fair’ in love and contracts – a brief look at the Unfair Contract Terms Act 1977

18 October 2024

When businesses contract with each other, the English common law principle of freedom to contract means that those businesses are, in general, free to agree the contractual terms that they choose. This contrasts with the position when businesses contract with consumers, where the law steps in to impose requirements to protect consumers.

Price fixing – traps for the unwary

17 October 2024

This insight looks at various forms of price fixing that sometimes take place in the context of commercial agreements, and the very serious risks such behaviour can cause. Most businesses do not consciously set out to infringe competition law by engaging in price fixing; it is more often something they fall into through lack of awareness while seeking to protect their brand and promote their business’s interests. Increasing awareness of competition law is a relatively easy way to avoid the serious consequences of going wrong.

dcc election

Digital, Commerce & Creative 101: An overview of Open versus Closed Book Contracts and our 5 tips for success!

17 October 2024

Open book contracts offer cost transparency, while closed book contracts conceal costs. Success hinges on collaboration, clarity, and robust contract oversight.

dcc series

Digital, Commerce & Creative 101: Do I need a non-compete obligation?

15 October 2024

Commonly referred to as exclusivity clauses, a non-compete obligation is often included in employment contracts whereby a contractual party may require another party to comply to protect its business interests.

Digital, Commerce & Creative 101: As the operator of a business-to-consumer online platform, what consumer law issues should you be thinking about?

14 October 2024

From a legal perspective, online platforms, including marketplace platforms, are amongst the most complex, and most regulated, business models in the UK. With the new Digital Markets, Competition and Consumers Act (“DMCC Act”), the potential for eye-watering fines, and the new powers given to the Competition and Market Authority (“CMA”), if you are an online platform, understanding and complying with consumer laws should be at the forefront of your agenda.

dcc election

Digital, Commerce & Creative 101: How can IT system integrations be delivered on time and on budget?

11 October 2024

Whether driven by the need to replace legacy systems, add new functionality, join-up applications or get new products to market, systems integration projects are usually time sensitive, costly and inherently complex. If not managed correctly, they risk going over budget, being delayed and/or not meeting business requirements. In this latest instalment of our 101 series, we discuss five common issues and ways to de-risk them.

dcc series

Digital, Commerce & Creative 101: Liability clauses: getting them right!

09 October 2024

In a competitive economy where profit margins can be ‘thin’, it is important for suppliers to de-risk their potential exposure, and conversely, for customers, to ensure that they have adequate recourse if things don’t go to plan! Liability clauses are a common feature of contracts as they allow parties to apportion liability and to ensure that the risk/reward works for both parties – sometimes this context is forgotten.

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