Digital, Commerce & Creative
Realising a successful business in today’s market requires the right blend of digitisation, commercial insight and creativity.
The Digital, Commerce and Creative team is at the forefront of innovative change keeping pace with the evolving business world. Offering deep industry knowledge and expertise, the team is made of leading practitioners, rising stars and curious thinkers (many with in-house experience) with a desire to help you grow and enhance your business and navigate ever evolving regulatory landscapes.
From AI, technology, NFT’s and blockchain solutions, route to market strategies (such as platforms, agency, distribution and franchise arrangements) and IP heavy deals (such as sponsorship, branded content, talent, licensing and production deals), through to business process outsourcing, sale and purchase of goods and services, media buying, consumer and advisory matters, and regulatory investigations, we provide commercially savvy advice in a manner that helps you to cut through the complexities, manage risk and achieve your goals – that #winning outcome.
We communicate clearly and succinctly. We will tell you if something is ‘market’ or not, and we don’t shy away from numbers. We will tailor our service to your needs, which might mean an end-to-end service on a complex project or a simple ‘red flag’ report of key risks.
Our converged legal offering includes:
You can view our latest two Digital, Commerce & Creative blog posts below and our full blog here.
What Sponsors can learn from the 2022 World Cup beer fiasco: JJ Shaw writes for LawInSport07 March 2023
Following the 2022 World Cup beer fiasco, JJ Shaw looks at the different methods that sponsoring entities can implement in order to protect their interests.
Could UK build a national large language AI model to power tools like ChatGPT? James Gill comments for Tech Monitor23 February 2023
Countries around the world are developing national AI models. Industry experts say Britain should do the same.
Advertising Regulation – what’s coming up?11 January 2023
In an increasingly complex legal and regulatory landscape, ensuring you are prepared for the latest regulatory changes will be key to future-proofing your business.
Controversial NI Protocol Bill passed – EU turns up the heat by issuing further legal action against UK27 July 2022
Nothing that concerns Brexit and Northern Ireland (NI) was ever going to be straightforward, given the potentially divisive and disruptive nature of any arrangements relating to the latter in the context of trying to reach a deal on the former.
Recruiting games talent from overseas: Lewis Silkin Comments for GamesIndustry.biz15 July 2022
Nick Allan, Lee Nair and Kayleigh Williams highlight legal pitfalls and tips for making the direct hire of remote employees a success.
Treading the payment tightrope: can you still rely on the ‘limited network exclusion’ or might you now need a licence to carry out regulated payment services?13 April 2022
The European Banking Authority (EBA) has recently published final guidelines on the application of the limited network exclusion (LNE) under the revised Payment Services Directive ((EU) 2015/2366) (PSD2). The guidelines apply to national competent authorities (NCA), which post-Brexit does not include the UK FCA. The UK FCA published its updated guidance on the application of the LNE under the Payment Services Regulations 2017 (PSRs) in November 2021, through PS21/19, PERG 15 of its Perimeter Guidance manual, and the latest version of its Payment Services and Electronic Money - Our Approach document.
Act now or pay later? FCA publishes important guidance on ensuring fair terms in unregulated Buy Now Pay Later credit agreements24 February 2022
In relation to unregulated “Buy Now, Pay Later” (BNPL) credit agreements, the government has consulted and intends to bring these products within the scope of regulation