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Digital, Commerce & Creative

Realising a successful business in today’s market requires the right blend of digitisation, commercial insight and creativity.

The Digital, Commerce and Creative team is at the forefront of innovative change keeping pace with the evolving business world. Offering deep industry knowledge and expertise, the team is made of leading practitioners, rising stars and curious thinkers (many with in-house experience) with a desire to help you grow and enhance your business and navigate ever evolving regulatory landscapes.

From AI, technology, NFT’s and blockchain solutions, route to market strategies (such as platforms, agency, distribution and franchise arrangements) and IP heavy deals (such as sponsorship, branded content, talent, licensing and production deals), through to business process outsourcing, sale and purchase of goods and services, media buying, consumer and advisory matters, and regulatory investigations, we provide commercially savvy advice in a manner that helps you to cut through the complexities, manage risk and achieve your goals – that #winning outcome.

We communicate clearly and succinctly. We will tell you if something is ‘market’ or not, and we don’t shy away from numbers. We will tailor our service to your needs, which might mean an end-to-end service on a complex project or a simple ‘red flag’ report of key risks.

Our converged legal offering includes:

Digital, Commerce and Creative

Our Digital, Commerce & Creative 101 series:

You can view our latest two Digital, Commerce & Creative blog posts below and our full blog here.

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Artificial Intelligence has firmly established itself as a transformative technology, capable of revolutionising everything from mundane tasks to the development of smart cities. However, the rapid advancement and widespread adoption of AI have also sparked concerns about its inherent risks.

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xCHANGE 2024 – Future of Creativity

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The creative industries have shown remarkable growth, contributing £126 billion to the UK economy in 2022, a 6% increase since 2019. The sector employs at least 2.5 million people and is growing at a rate that exceeds the national average by more than a factor of three

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Digital, Commerce & Creative 101: Is this for real? The legal reality behind deepfakes

04 November 2024

Did this really happen? Did they really say that? The emergence of deepfakes, which are videos, audio or images generated by artificial intelligence to mimic real people have quickly evolved from a novel technological curiosity to a sophisticated tool pushing the bounds of what is ethically and legally acceptable.

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Digital, Commerce & Creative 101: Software escrow: why bother, and what about SaaS and escrow?

28 October 2024

Imagine this: your business licenses in a custom-built software platform to manage its critical day-to-day operations. One day, you receive the shocking news that your software provider has gone out of business. Panic sets in as you realise that, without access to this critical software, your entire system could come to a grinding halt. You breathe a sigh of relief as you remember that, in the course of negotiating the software licence, you engaged a software escrow agent.

Digital, Commerce & Creative 101: Talent Agreements

28 October 2024

When drafting or reviewing talent, performer or celebrity agreements under English law, there are several key points specific to these agreements to consider to ensure that both parties (the talent and the commissioning party) are adequately protected. Getting the right balance is of course, where the challenge is.

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