Insights & News
Search for Insights & News
04 February 2020
2020 is set to be a whirlwind of international sporting highlights including the UK hosting UEFA Euro 2020 finals and of course, the always eagerly awaited Tokyo 2020 Olympic and Paralympic Games. Sporting hysteria will ensue amongst a torrent of marketing activity; such big events are invaluable for brand exposure and marketing stunts, but where is the line? We provide you with a guide to ambush marketing to help you promote your brand whilst keeping within the tracks of the law.
07 August 2017
In what is a highly unusual volte-face, an advertiser has succeeded in turning the tables on the Advertising Standards Authority (ASA).