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Rio Olympic Act: a last minute hurdle for ambush marketers
22 July 2016With the Rio Olympic Games just around the corner, there have been concerns about the country’s readiness to play host to the competition, its athletes and scores of fans. Issues around stadium safety and anti-doping policies have been at the forefront of the debate, but there has also been, until very recently, a distinct lack of clarity for brands and sponsors planning marketing activities in Brazil in the lead up to the Games.
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Totally stoked for Tokyo: A skateboarders guide to the Olympics
23 June 2016Recently skateboarding (along with surfing, sport-climbing, karate, and baseball/softball) were given the thumbs up from the International Olympic Committee. Subject to a formal vote taking place in Rio, all these sports look like they'll be included in the Tokyo 2020 Games.