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Franchising, Licensing & Concessions

Our dedicated commercial lawyers advise leading retailers and other brand owners on all aspects of franchising, licensing, merchandising and concession arrangements. We also have the advantage of being specialists in the exploitation and protection of IP assets.

We advise some of the world’s best known retailers and other brands across our core sectors. Our lawyers in this area have a particular focus on the retail, fashion, leisure and advertising and marketing sectors.


We can help not only to draft and negotiate contracts, but also to navigate through the pros and cons of different models and strategies as well as the legal and regulatory issues, enabling you to focus on your business objectives.


We work with our clients to advise on issues such as:

  • structuring (in the UK and internationally)
  • brand protection
  • competition law, including pricing controls, exclusivity, exclusive supply obligations and
    on-line sales restrictions
  • IP issues such as exhaustion, parallel imports and grey markets

Related items

Sport Advertising

Can my business run a promotion celebrating the Olympics? Alex Kelham writes for The Times

20 July 2021

Many businesses will be buzzing with ideas of how to capitalise on the long-awaited Olympics this month. While you can certainly get into the spirit of it, there are strict rules in place to protect the Olympic and TeamGB brands.

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How franchisors and franchisees can work together to combat the impact of Covid-19

29 April 2020

The coronavirus pandemic is a truly universal crisis, with no regard for borders or socio-economic systems. In just a few short weeks, it has caused havoc for businesses around the world, making casualties of household names and showing us that size doesn’t matter after all. For businesses large and small, online and on the high street, swift action is required to limit the potential long-term damage. For franchise businesses, meaningful – and perhaps unprecedented – cooperation between franchisor and franchisee is also vital.

Football pitch

More than just a stadium…

19 September 2019

However it’s done, whether being rebuilt from scratch (Tottenham Hotspur, Chelsea, Arsenal), expanded (Liverpool) or converted from other uses (West Ham, Manchester City), one thing for certain is that football stadiums are big business. In this article, we explore some of the current projects and highlight some of the hot topics surrounding these cathedrals of the national game.

To UPC or not UPC – implementation of Unified Patent Court delayed (Brands & IP Newsnotes - issue 5)

23 June 2017

The Unified Patent Court (UPC) is intended to provide a regional forum resolve patent disputes. At the moment, parties have to litigate patent disputes on a country by country basis across Europe, which is time-consuming, expensive and can lead to differing decisions in some countries. UPC decisions will have effect in all 25 states participating in the UPC, providing a single forum to resolve these disputes.

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